Omni Connect: CPaaS for Everyone

16 may 2024
omni
If you've ever worked with CPaaS, you know what a valuable asset it can be. As an extension of your contact center or marketing system, you can use CPaaS services – also known as 'microservices' – to serve your customers in a highly targeted manner. Think of tools for SMS campaigns or an entire automated communication flow. Setting up those CPaaS services used to be the job of programmers. But thanks to Omni Connect, any handy professional can now work with it.

If you've ever worked with CPaaS, you know what a valuable asset it can be. As an extension of your contact center or marketing system, you can use CPaaS services – also known as 'microservices' – to serve your customers in a highly targeted manner. Think of tools for SMS campaigns or an entire automated communication flow. Setting up those CPaaS services used to be the job of programmers. But thanks to Omni Connect, any handy professional can now work with it.

CPaaS stands for Communications Platform as a Service. This is a cloud platform where you can manage various real-time customer communication channels side by side. You can even set up entire automated flows. You can read more about CPaaS in the blog "With CPaaS, you conquer your customers' hearts."

Setting up an automated communication flow sounds complicated, and it was until recently. With the first generation of CPaaS, programmers could integrate special functions into contact center systems via APIs (Application Programming Interfaces). This enabled them to create automated real-time SMS flows or conversations. Now there is a next generation of CPaaS for which you don't need to be a programmer anymore. By dragging and dropping functions, you can set up such a flow yourself. An example of such a low-code CPaaS solution is our Omni Connect solution.

Complete low-code solution

Because Omni Connect is low-code, you don't need to know how to code or program to get started with it. This makes Omni Connect usable for a larger group of professionals within more and more organizations. Business, service, or marketing professionals can now add channels themselves, deploy automated campaigns, and design communication flows. From push notifications to WhatsApp, from video conversations to live chat. This seamlessly aligns with your customers' experiences and needs and saves you valuable time and scarce IT resources.

The 6 unique features of our CPaaS solutions

  1. You choose the microservices you need and easily scale up when successful. This allows you to more easily fit CPaaS deployment into your budgets.

  2. The security of customer contact and the privacy of customer data are well managed. From fraud prevention to audit trails: you have full control over your customer data and communication.

  3. Omni Connect is low-code. Thanks to the visualized flows, you no longer need programming knowledge to seamlessly align with your customers' experiences and needs.

  4. Prefer to be in control yourself or have specific requirements? Then your developers can select and configure APIs themselves using our Developers Portal.

  5. Thanks to smart use of market standards, you can seamlessly integrate Omni Connect and our other building blocks with ERP, CRM, and backend systems. This allows you to centrally control your customer data.

  6. You have access to a wide range of our other services to improve your customer experience (CX). Think of complete cloud communication solutions for contact centers.

Want to know more?

In our eBook "Perfectly personalized every customer interaction," you can read more about CPaaS and our CPaaS solutions. For example, why the popularity of CPaaS is growing so fast and how other organizations are using it.

Download eBook